social psych snapshot: week of 10/5/15


Hannah
This week, Hannah provides the research highlights of early fall 2015!

You may already know about the cognitive consequences of Google but this article explores some social consequences of Google and technology more broadly.

Promising lab research suggests that comedy may be an effective means of coping with emotional distress.

New research conceptually replicates an old finding – that taking acetaminophen (Tylenol) can blunt negative emotions – and extends it, suggesting that acetaminophen may blunt strong positive and negative emotions alike.

Hm… I won’t be trying this unusual method of enhancing self-control based on the theory of inhibitory spillover: that trying to control your behavior in one domain might help you control your behavior in another.


Hannah graduated with a degree in Psychology from Reed College, and worked in educational research and meta-analysis as a lab manager at Duke University before entering the Social Psychology PhD program in 2014. Her research focuses on social psychological processes at work in educational contexts.

Psy Applied: Self-Control Strategies for Life (Part 1)

autumn-fall-candy-dessert-buffet-frostedevents-orange-halloween

Image from Frosted Events

As the holidays approach, and the grocery store shelves fill up with fattening treats, many of us are faced with a self-control crisis between our desire to eat healthy, and our desire to eat decadently. While indulging in some candy on Halloween isn’t going to be sending you into a downward spiral, a consistently unhealthy diet can lead to problems with weight and/or illness.

Luckily, social psychologists have uncovered some strategies that can be used to help bolster your self-control, throughout the holiday season and into the happy new year. From now until New Year’s, we’ll be exploring ways in which social psychology findings can apply to real-life struggle city.

Implementation intentions are if-then plans where a person specifies a situation and a response he or she will use to act in accordance with an important goal.1 For example, I may form an intention to make healthier eating choices by planning to eat a piece of fruit every time I want to eat ice cream. This may not seem that much more effective than just forming a goal intention, like a goal to eat less ice cream, but a great deal of research suggests otherwise.2 Compared with people who only have goal intentions, people who form implementation intentions achieve their goals more, take opportunities to pursue their goals faster and are more likely to notice those opportunities to pursue goals in the first place.3,4,5

Researchers have suggested a few reasons why implementation intentions work. One is that by specifying the critical situation and the critical response, it helps to keep your goal and your goal-related behavior easily accessible, or in other words, it stays on your mind.6 This heightened awareness makes you more likely to notice when the critical situation arises, and more likely to make the desired, goal-consistent response you planned to make.7 Another, is that forming implementation intentions makes goal-consistent behavior automatic, so that it can initiate even if you aren’t thinking about doing it.8 Because of this, Gollwitzer and colleagues theorize that implementation intentions actually help to avoid the need for self-control, because the situation cues the correct behavior instead of the person having to summon it up on the spot.9,10

In addition to the fact that implementation intentions are efficacious in goal attainment, they appear to be effective for everyone. Unlike many other strategies, there’s no evidence they depend on your normal level of self-control. Even people with low self-control can successfully use implementation intentions to avoid being derailed from their goals. It appears that implementation intentions may also help to buffer against depletion effects, or situations in which one has less self-control because they just exerted self-control in another task.11 And, luckily, it can motivate people to accomplish difficult and unpleasant goals where many other strategies fail.12

So, if you want to avoid eating a veritable Reese’s Pumpkin patch this Hallows Eve, you may want to form some implementation intentions. If you are tempted to eat junk food, then you will come get some self-control tips from Social PsyQ instead! Stay tuned for more Psy Applied!

  1. Sheeran, P., Webb, T. L., & Gollwitzer, P. M. (2005). The interplay between goal intentions and implementation intentions. Personality & Social Psychology Bulletin, 31(1), 87-98.
  1. Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis of effects and processes. Advances in Experimental Social Psychology, 38, 69-119.
  1. Oettingen, G., Hönig, G., & Gollwitzer, P. M. (2000). Effective self-regulation of goal attainment. International Journal of Educational Research, 33(7), 705-732.
  1. Gollwitzer, P. M. (1993). Goal achievement: The role of intentions. European Review of Social Psychology, 4(1), 141-185.
  1. Gollwitzer, P. M. (1999). Implementation intentions: Strong effects of simple plans. American Psychologist, 54(7), 493.
  1. Faude-Koivisto, T. S., Wuerz, D., & Gollwitzer, P. M. (2009). Implementation intentions: The mental representations and cognitive procedures of if-then planning.
  1. Sheeran, P., & Orbell, S. (2000). Using implementation intentions to increase attendance for cervical cancer screening. Health Psychology, 19(3), 283.
  1. Sheeran, P., & Orbell, S. (1999). Implementation intentions and repeated behaviour: Augmenting the predictive validity of the theory of planned behaviour. European Journal of Social Psychology, 29(23), 349-369.
  1. Gollwitzer, P. M., Fujita, K., & Oettingen, G. (2004). Planning and the implementation of goals.
  1. Gollwitzer, P. M., & Schaal, B. (1998). Metacognition in action: The importance of implementation intentions. Personality and Social Psychology Review, 2(2), 124-136.
  1. Webb, T. L., & Sheeran, P. (2003). Can implementation intentions help to overcome ego-depletion?. Journal of Experimental Social Psychology, 39(3), 279-286.
  1. Gollwitzer, P. M., & Brandstätter, V. (1997). Implementation intentions and effective goal pursuit. Journal of Personality and Social Psychology, 73(1), 186.

Calling All Perfectionists!

The-Perfectionist-Scale-Perfectionist Guide to Results Blog The-Perfectionists-Guide-to-Results-Blog

 

 

 

 

 

Look familiar? Are these the standards you use to assess your success? If so, you may be on your way to psychological burnout. A new meta-analysis of 43 studies published by Personality and Social Psychology Review found that some aspects of perfectionism can lead to negative psychological outcomes. Now, if you are a recovering perfectionist, you might be thinking,

Duh gif

“I didn’t need a meta-analysis to tell me that!”

 

I’m with you. I, too, have struggled with perfectionism and, subsequently, feeling burned out and exhausted. But this meta-analysis is important for several reasons. First, not only does it present empirical evidence to support people’s personal experiences and anecdotes, but it also condenses and provides a robust summary—an analysis, if you will—of the findings from 43 studies, all while taking into account additional factors, such as the domain (e.g., school, work, sports). In other words, solid findings that you are not imagining things and more details to explain what you might be experiencing. Let’s face it: your perfectionism is probably getting you down.

Researchers Hill and Curran use the following definition of perfectionism and burnout:

  • Perfectionism: multidimensional tendency to have exceedingly high standards and to be extremely self-critical1
    • Typically expressed through strivings, the setting of high personal standards and an aim for perfection, and concerns, or a fear of making mistakes and judging oneself harshly for them (See above images)
  • Burnout: a stress-induced psychosocial syndrome associated with motivational, performance, and psychological deficits2
    • Symptoms: emotional exhaustion, cynical attitude, perceived decreases in personal accomplishments and efficacy2
    • May resemble something like the images below

 

 

The primary finding indicates that perfectionism and burnout are positively correlated. That is, the more perfectionism a person displays, the higher rates of burnout they’re likely to experience, and this was true especially in the work domain (we’ll discuss that later). However, aspects of perfectionism are not equally at fault. Perfectionistic concerns, rather than perfectionistic strivings, accounted for most of the correlation with burnout.  In other words, and unsurprisingly, the tendency to be extremely self-critical and to judge oneself harshly are more harmful than setting and striving for high personal standards. In fact, perfectionistic strivings may provide a small buffer against the negativity associated with negative self-evaluation, particularly in school/education or sports.

The work domain was unique in its findings. For people dealing with burnout at work, strivings were found to be less effective at buffering against components of perfectionistic concerns, like cynicism and exhaustion. The researchers suggest that people may feel less in control at work than in school or sports given that a “perfect” work performance is typically more ambiguous. This finding deserves particular attention from ambitious high school or college graduates who are entering the workforce and potentially transitioning to a job with less tangible performance feedback.

Burnout is not inevitable, even if you identify as a perfectionist. Factors such as resilience, ability to cope with stress, and social support can all provide protection against burnout and its associated symptoms.2 So can learning to say no—over-commitment may also contribute to psychological distress.

Keep in mind that this meta-analysis describes correlational relationships. Perfectionism does not cause burnout but, rather, is closely associated with it and certainly a contributing factor. If you’d like to learn more specifics about this particular meta-analysis, check out the references below. Let’s just ignore the irony of me wanting to perfect this post before publishing it.


1-Frost, R.O., Marten, P., Lahart, C., & Rosenblate, R. (1990). The dimensions of perfectionism. Cognitive Therapy and Research, 14, 449-468.

2-Hill, A.P. & Curran, T. (2015). Multidimensional perfectionism and burnout: A Meta-Analysis. Personality and Social Psychology Review, 1-20.

Social Psych Snapshot: Week of 8/24/15

Hannah

Image from Duke University

In this week’s Social Psych Snapshot, Hannah has curated the following:

Some brief tips on projecting power.

“It’s the sort of little joy that can’t be forced…” – the psychology of things fitting into other things.

Study finds that teenage metalheads of the 1980s turned out just fine.

Licensing at the grocery store: The unintended consequences of bringing your own bag.

 


 

Hannah graduated with a degree in Psychology from Reed College, and worked in educational research and meta-analysis as a lab manager at Duke University before entering the Social Psychology PhD program in 2014. Her research focuses on social psychological processes at work in educational contexts.

Papa Don’t Preach: Josh Duggar and the Psychological Consequences of Christian Patriarchy (Part 2)

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Image from Twitter

Over a week ago, allegations were confirmed that Josh Duggar sexually assaulted 5 underage women while still a minor himself. While his personal actions are deplorable and inexcusable, his upbringing as a member of the Quiverfull and Christian Patriarchy movements likely had an impact on his behavior. At SocialPsyQ we’re exploring the possible psychological forces that may have helped to motivate these crimes and others like them. If you missed part 1, you can read it here.

In part 2 of our analysis of the Duggar scandal, we’ll discuss Groupthink and Confirmation Bias.

3) Groupthink- Groupthink can help to explain many a disaster, from the decision to launch the Challenger to the ill-fated Bay of Pigs invasion. Groupthink is a phenomenon whereby people in a group are motivated to maintain group harmony by isolating themselves from outside influences and ignoring unpopular opinions.1 The problem is that this often leads to bad decisions, since the decision-makers don’t have all of the information and have not considered all of the alternatives. There are several types of situations that can make groups vulnerable to groupthink. For instance, there’s collective avoidance, where all members of a group act defensively to prevent failure, and there’s collective overoptimism, which is marked by overconfidence in achieving success.2 Either or both of these types of situations could be at play in Christian Patriarchy, as the group acts to avoid failing to instill an appreciation of their religious beliefs in their children, and they are convinced that their brand of Christianity will lead to successfully accomplishing this.

Groupthink is definitely at work in extreme religious movements or cults where a group of people comes to advocate certain practices or beliefs, regardless of their actual merit or social acceptability. For instance, beliefs in the Christian Patriarchy movement that women belong in the home and need a male authority to remain pure are fairly outmoded, but being surrounded by a large group of people with these same beliefs normalizes them, and discourages dissenters from speaking up. Researchers have found that contrary to popular opinion, we aren’t most strongly influenced by close others like friends, but by people who we identify with as part of the same social group.3 So, for the Duggars, these influencers are likely fellow members of their church, and the leaders of the Quiverfull and Christian Patriarchy movements.

The major antecedents of groupthink are: 1) The existence of a cohesive group, 2) The expression of a preference from a respected leader, and 3) Insulation from useful outside opinions that should be considered.4 There are also several symptoms of groupthink. Some important ones that may have played a role here are: Morality-Where groups come to believe that their opinion is the morally superior one, Stereotyped Views of Others-Where group members have simplified views of people with opposing positions, Pressure on Dissent-Where group members pressure people who question the majority opinion, Self-Censorship-Where people who disagree with the majority feel they cannot speak up, Illusion of Unanimity-Where people assume that those group members who don’t speak up agree with the majority position, and Mindguarding-Where specific group members act to shield the group from outside information that is contrary to group beliefs.4 It is easy to tell that almost all of the symptoms of groupthink are at play in these extreme religious movements. These symptoms may help to explain why women also adhere to Christian Patriarchy, even though it seems obvious that it is not in their best interests. Sadly, Groupthink discourages people from speaking up, and may have played a role in the cover-up of Duggar’s abuse, as well.

4) Confirmation bias-We’ve discussed this on SocialPsyQ before, but confirmation bias seems to underlie many of the actions of these extremely religious people. Confirmation bias occurs when someone specifically seeks evidence or interprets information in such a way that it confirms their already existing beliefs.5 Confirmation bias can even operate in science, when researchers design their studies or interpret their data in such a way that it confirms their hypothesis.6 But, of course, laypeople do this as well with their own ideas about the world.

For instance, Fox News often presents news in a different way than other news outlets. If Fox News presents information that is more in line with your already existing beliefs, you are more likely to listen to that news station than one that calls your beliefs into question. People who are more committed to their ideas, or have just been reminded of their strong beliefs, are more likely to exhibit confirmation bias than individuals who are not.7 That’s not to say that only some people show confirmation bias, it just means that people may show this bias in different areas. Specifically, those areas in which their beliefs are the strongest. It’s no coincidence that the Duggars sought out some extremist religious homeschooling materials for their children that are in line with their own extremist beliefs, or that they only associate with other families that share their beliefs. It is simply an instance of confirmation bias.

It is clear that a religious group that is headed by influential male authorities could lead to the various symptoms of groupthink and encourage the Duggars to handle their son’s crimes in house, as well as to have put Josh Duggar in a position where he did not feel that he could communicate his deviant thoughts and feelings with his religious parents. In addition, confirmation bias helped to keep the Duggars in the dark. As they acted to keep their kids safe from the “evils” of the world with their brand of authoritarian parenting, they invited the devil right in the front door.

Come back on Thursday for the conclusion of the Duggar scandal series!

NOTE: I would be remiss to not mention that some research has called the Groupthink theory into question, and that scientific results from lab studies do not always replicate all of the antecedents and results proposed by Janis and colleagues. While the laboratory evidence does not always support all of the tenants of the theory, it is obvious that this process plays out in some form based on the many real-life examples that scientists invoke to discuss the theory, such as launching the Challenger in less than ideal conditions, despite warnings from the engineers about the temperature.8

  1. Janis, I. L. (1972). Victims of groupthink: a psychological study of foreign-policy decisions and fiascoes.
  1. Esser, J. K. (1998). Alive and well after 25 years: A review of groupthink research. Organizational behavior and human decision processes, 73(2), 116-141.
  1. Hogg, M. A., & Hains, S. C. (1998). Friendship and group identification: A new look at the role of cohesiveness in groupthink. European Journal of Social Psychology, 28(3), 323-341.
  1. Moorhead, G., Ference, R., & Neck, C. P. (1991). Group decision fiascoes continue: Space shuttle Challenger and a revised groupthink framework. Human Relations, 44(6), 539-550.
  1. Nickerson, R. S. (1998). Confirmation bias: A ubiquitous phenomenon in many guises. Review of general psychology, 2(2), 175.
  1. Oswald, M. E., & Grosjean, S. (2004). 4 Confirmation bias. Cognitive illusions: A handbook on fallacies and biases in thinking, judgement and memory, 79.
  1. Munro, G. D., & Stansbury, J. A. (2009). The dark side of self-affirmation: Confirmation bias and illusory correlation in response to threatening information. Personality and Social Psychology Bulletin.
  1. Turner, M. E., & Pratkanis, A. R. (1998). Twenty-five years of groupthink theory and research: Lessons from the evaluation of a theory. Organizational behavior and human decision processes, 73(2), 105-115.

Broaden, Build, and Shine: Supporting female networks

This morning, I was listening to an episode from one of my favorite podcasts Stuff Mom Never Told You (SMNTY) on Shine Theory. What is Shine Theory, you ask? Ann Friedman, a well-known feminist freelance writer, coined the term a few years back. It’s not a theory in the scientific use of the term, but it’s a compelling and important concept nonetheless. Shine Theory refers to the notion that women should befriend other women who are ambitious, smart, and supportive, regardless of how intimidating these women may seem to be. The rationale is that when other women in your circle do well, it positively affects you, likely inspiring you to strive for more in your life, both professionally and personally. Friedman simplifies it to “I don’t shine if you don’t shine,” something one of her own best friends taught her. The full definition and explanation can be found in the article linked above.

Shine Theory shouldn’t seem so extraordinary. At its core, it’s about women buoying each other up and every woman in that social network benefitting in the process. Yet, society is filled with examples of women backstabbing and competing with each other for resources, especially when threatened. This trope is so common that it’s earned an SNL parody (see below), and although strong and supportive female friendships on television and in film are more common now than ever—think Broad City—they’re still not the norm.

Traditional evolutionary psychologists would suggest that jealousy between women is rooted in the most basic of human motives: reproduction1. Namely, traditional* evolutionary psychology views jealousy between women to be caused by the threat of one woman stealing another woman’s man, and along with it, her ability to be provided for. Aside from the heteronormative assumptions implicit in this explanation, can we all agree that it’s also a bit simplistic and outdated? Can we really explain all of human nature, including jealousy between women, as a function of mate selection and reproduction? In case you couldn’t tell, I’m a skeptic. And thankfully, I’m not the only one.

Shine Theory is in direct contradiction to the explanations put forth by traditional evolutionary psychologists about women and jealousy. Do women compete with each other? Sure. Are they sometimes threatened by other women? Absolutely. The media certainly doesn’t help to disprove the cattiness trope, but I would argue that social role theory—that is, the way we’re socialized to behave according to specific gender norms and scripts—is a more accurate reason for why women compete with each other. These gender norms and social roles are deeply engrained. However, one of the wonderful aspects of human nature is people’s ability to adapt and transcend. Women don’t have to adhere to the social norm. In fact, they can do their part to change the social norm. Shine Theory champions what’s often framed as the exception to the norm, supportive women who cheer other women on and wish them success, who don’t grow bitter or aggressive when one woman succeeds instead of them.  The fantastic female hosts of SMNTY Caroline Ervin and Cristen Conger pointed out Amy Poehler’s famous saying in their Shine Theory episode that can also be used as a good maxim for how to support other women: “Good for you. Not for me.”

In addition to my own personal (and Beyonce’s) support of Shine Theory, there is ample empirical research on the positive effects of, well, experiencing positive emotions and supporting others. The broaden-and-build theory2 provides a great deal of support for the effect of positive emotions on our own well-being. The theory also accounts for the ability of positive emotions to counter negative ones, like envy. Positive emotions not only feel good, but they also expand our thinking, attention, and holistic processing and may enhance our coping skills for times when we may be envious of a friend’s success.3 Furthermore, the broaden hypothesis suggests that positive emotion, in comparison to negative or neutral ones, can enhance perspective-taking and compassion for others.4 The broaden-and-build model makes a strong case for forming a supportive social network. It accounts for why Shine Theory can work and also describes the process of addressing negative emotions that will surely surface occasionally. The figure below demonstrates the outcomes that can result from experiencing positive emotions, including novel experiences. These novel experiences make it easier for people to build stronger social networks with all the benefits that entails, such as social support and resources. Furthermore, strong social networks improve people’s health and fulfillment, which leads to more positive emotions. Figure 1 is a visual representation of “I don’t shine if you don’t shine.”

Fredrickson, Broaden-and-build model

Fredrickson, Broaden-and-build model

Hannah Rosin, a writer at Slate, critiqued Shine Theory when it first came out, asking what would happen to a woman in her circle of friends if she lost her job or suffered some other type of disappointment? Would or should she be shunned from her social circle because she’s no longer as successful? A fair question given a strict interpretation of Shine Theory. Rosin’s solution was to distinguish friends from colleagues, thereby providing a sort of buffer for those sorts of experiences. However, I don’t think that’s necessary. Shine Theory isn’t a perfect idea without concerns, but it wasn’t designed to be. Rather, it’s a female-centric positive support model that’s certainly a welcome alternative to the backstabbing model often shown in the media. And it undoubtedly already exists among female friend groups and social networks and has existed in the past. I believe that Friedman’s main goal in writing about Shine Theory was to popularize it and to encourage all women to participate. At the risk of quoting Amy Poehler/Leslie Knope too much, “Uteruses before duderuses.”**

What do you all think? Is Shine Theory the way to go, or is it just a self-serving example of BIRGing?


1 Vaillancourt, T. (2013). Do human females use indirect aggression as an intrasexual competition strategy? Phil. Trans. R. Soc. B: 2013368 20130080. doi: 10.1098/rstb.2013.0080 2,3,4 Fredrickson, B. (2013). Positive emotions broaden and build. In P. Devine & A. Plant (Eds.), Advances in Experimental Social Psychology (Vol. 47) (pp. 1-53). Burlington: Academic Press.

*I was pleasantly surprised to learn recently that not all evolutionary psychologists espouse such reductionist views regarding the drive to reproduce and select a mate.

**Men can act this way, too, of course. The broaden-and-build model wasn’t formulated specifically with women in mind. Positive emotions help everyone. However, given the societal constructs of gender and power, women are most likely to benefit from Shine Theory. Men don’t need quite that same boost.

Super Bowl Sunday: The Social Psych Perspective

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Image from AZSuperbowl

About a third to a half of America’s population tunes in to the Super Bowl every year. That may not seem surprising, but the wildly popular American Idol only pulled in about 30 million viewers in its best years. A huge amount to be sure, but it pales in comparison to the Super Bowl’s 110 million (give or take).* Social psychologists may not be surprised about the popularity of the Super Bowl, given our tendency to invest ourselves deeply in sports.

In a famous study at Ohio State University, Robert Cialdini and colleagues found that students wore OSU clothing more following a win than after a loss.1 They also noticed that people were more likely to use “we” language (i.e. “we won”) when the team performed well, and were more likely to use “they” language when the team performed poorly (i.e. “they lost”).1 This phenomenon is often referred to as Basking in Reflected Glory (BIRGing) and Cutting Off Reflected Failure (CORFing).2 However, there is some evidence that die-hard fans may not engage in CORFing, suggesting they have more dedication to the team.3

So enjoy those wings, call some couch plays and no matter the outcome (***cough, cough*** Patriots win ***cough, cough***), don’t be a fair-weather fan!

*EDIT-on a good year! These stats do include worldview viewership, but worldwide viewership is notoriously low

  1. Cialdini, R. B., Borden, R. J., Thorne, R. J., Walker, M. R., Freeman, S., & Sloan, L. R. (1976). Basking in reflected glory: Three (football) field studies. Journal of Personality and Social Psychology. 34, 366-375.
  1. Cialdini, R. B., & De Nicholas, M. E. (1989). Self-presentation by association. Journal of Personality and Social Psychology. 57, 626-631.
  1. Sloan, L. R. (1979). “The function and impact of sports for fans: A review of theory and contemporary research.” Pp.219-262 in J. H. Goldstein (00.), Sports, games, and play: Social and psychological viewpoints. Hillsdale, NJ: Erlbaum.

10 Days of Christmas…Consumerism: Day 2

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Image from New York Times

Yesterday, we discussed how product contagion works. But other people can also change our impressions about products. These people can be celebrities used to promote a product by associating themselves with it, or they can be other consumers in the marketplace or salespeople you encounter. As always, our impressions as consumers are shaped by those around us.

In a particularly interesting line of research, experimenters found that people are far less likely to purchase products that other people have touched.1 In their study, participants were asked to find a salesperson in the university bookstore and purchase a particular shirt.1 The salesperson was a confederate (another experimenter posing as a civilian) who told participants one of 3 things: Another customer was currently trying on the only shirt, that the shirt was on the return rack outside of the dressing room or that the shirt was on a display in the store like all of the other merchandise.1 Results indicated that people who knew another person had just tried on the shirt were the least likely to buy the shirt, had the least positive evaluations of the shirt and had significantly higher feelings of disgust for the shirt.1 People who saw the shirt on the rack had more positive evaluations and were more likely to purchase the shirt.1 As with product contagion, the other person “rubbed off” on the product itself, altering participants’ evaluations. This same group of researchers found a caveat to this finding: people have slightly higher product evaluations if the person who touched the product was attractive.2

Other people can also affect shopping experiences through what one researcher dubbed “accidental interpersonal touching” incidents.3 This researcher found that shoppers who were accidentally touched by another customer while they were looking at a product had significantly more negative brand evaluations than participants who were not touched while evaluating the same product.3 The holiday season is certainly famous for this, so let’s all do the economy a favor and keep our hands and bodies to ourselves.

We can also “catch” positive moods from others, which increases positive product attitudes.4 This may be why people are swayed to buy clothing items when salespeople or other customers tell them how wonderful they look in it. However, the person you’re interacting with has to be liked, or the effect can actually backfire and decrease product evaluations.4

The mall is a veritable field experiment in consumer psychology, so stay on your toes and do the beleaguered sales associates and your fellow consumers a favor and stop touching everything.

  1. Argo, J. J., Dahl, D. W., & Morales, A. C. (2006). Consumer contamination: How consumers react to products touched by others. Journal of Marketing, 70(2), 81-94.
  2. Argo, J. J., Dahl, D. W., & Morales, A. C. (2008). Positive consumer contagion: responses to attractive others in a retail context. Journal of Marketing Research, 45(6), 690-701.
  3. Martin, B. A. (2012). A stranger’s touch: effects of accidental interpersonal touch on consumer evaluations and shopping time. Journal of Consumer Research, 39(1), 174-184.
  4. Howard, D. J., & Gengler, C. (2001). Emotional contagion effects on product attitudes. Journal of Consumer Research, 28(2), 189-201.

Are you a good decision-maker?

To find out, take this 5-question quiz featuring favorite questions from faculty members part of Duke University’s D-CIDES (the Duke Center for the Interdisciplinary Decision Sciences).

Any surprises? Share in the comments!

Psych in Sum: The Google Effect

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               Image from Google.com

Do you ever wonder what the internet is doing to our brains? You’re not alone!

In 2011, Betsy Sparrow, Jenny Liu and Dan Wegner published an article about the “Google effect,” a phenomena where people neglect to commit information to memory when they know they can easily find it later. Across 4 studies, Sparrow et al found that participants were more likely to remember where they could find information (i.e. the file location on a computer), than the information itself (2011). So the next time you find yourself looking up the address to your favorite bar to tell your Uber driver for the umpteenth time, commit it to memory and best the Google effect!

Sparrow, B., Liu, J., & Wegner, D. M. (2011). Google effects on memory: Cognitive consequences of having information at our fingertips. Science, 333(6043), 776-778.