Psych in Sum: The Google Effect

Screen Shot 2014-11-20 at 11.06.08 PM

               Image from Google.com

Do you ever wonder what the internet is doing to our brains? You’re not alone!

In 2011, Betsy Sparrow, Jenny Liu and Dan Wegner published an article about the “Google effect,” a phenomena where people neglect to commit information to memory when they know they can easily find it later. Across 4 studies, Sparrow et al found that participants were more likely to remember where they could find information (i.e. the file location on a computer), than the information itself (2011). So the next time you find yourself looking up the address to your favorite bar to tell your Uber driver for the umpteenth time, commit it to memory and best the Google effect!

Sparrow, B., Liu, J., & Wegner, D. M. (2011). Google effects on memory: Cognitive consequences of having information at our fingertips. Science, 333(6043), 776-778.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s