Image from IKEA catalog
Ever spent a few frustrating hours trying to put together a large piece of furniture from IKEA? Or perhaps you’ve put in some hours refinishing a piece of furniture, or pinteresting your way to a chair made out of a whiskey barrel. Well, research shows that you may become especially attached to things that you build (1). Results in this study showed that participants were likely to bid more money for things they built, and felt that their skill was comparable to experts. Basically, you DID that bookcase, and you know it.
(1) Norton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love.” Journal of Consumer Psychology, 22 (3), 453–460.
Brandon Stanton (fellow Bulldog!) harnessed the power of social media to become a popular street photographer with his facebook page Humans of New York. Stanton uses his unique skill for combining photography and storytelling to bring people together all over the world. With its humbling subjects and profound wisdom, Humans of New York attracts mostly positive comments (a feat in the digital age). One reason that people may enjoy the page so much is the fact that they are exposed to people of different races, nationalities, and backgrounds in a way that’s accesible. This seems to make interactions with outgroup members on the page more positive, and thereby increasing liking of those outgroups, and decreasing negative interactions. Otherwise known as the contact hypothesis!