New Scarcity: Losing rights feels worse than gaining them feels good

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Image from NBC

People are naturally loss averse.1,2,3 It feels worse to lose $1,000 than it does to not win $1,000. It feels worse to have your house foreclosed on than to not be able to buy one.  It feels worse to have loved and lost than to never have loved at all. So when it comes to civil rights, it isn’t surprising that people are more disturbed by new scarcity than they are by scarcity. Scarcity is so alluring it is one Robert Cialdini’s 6 principles of persuasion AND one of the most common sales techniques used to sell holiday themed sweater sets on QVC.4 Companies can utilize scarcity in all sorts of ways, from offering limited editions to selling one-of-a-kind products. They can even use new scarcity, by doing things like making products that were once available year-round only available seasonally. This creates an even larger demand than having something be scarce in the first place. Once people have had it and they can’t get it anymore, they want it more than ever.

In the wake of the November 8th election, protestors have gathered in cities all over America. Many are confused about the exact point of the protests. But the threat of new scarcity can go a long way to explaining the way people behave when they get a glimpse of what could be, only to face the threat (or reality) of being pushed back into what was. In my course on consumer psychology, I emphasize the significance of new scarcity through 1990s sitcoms. When older millennials were growing up in the 1990s, there were several mainstream television shows on major networks that featured all African-American casts. The Fresh Prince of Bel-Air, The Cosby Show, Family Matters, Hanging with Mr. Cooper, Sister, Sister…these were shows most people in America watched. They featured black families who were filthy rich, they featured black families who were highly educated, they featured black families with male role models who were police officers and educators.

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Image from Mental Floss

As the 2000s, and now the 2010s, march on, we have seen less and less of this kind of television. Yes, there are more shows available and less people watch the major networks when Netflix and Amazon are churning out some of the most popular shows these days. But at the same time, when we look at the networks, we have seen a return to “diverse” casts like Scandal and Grey’s Anatomy composed of at least half white actors, and we have also seen a return to stereotypical portrayals of Black Americans as gang members, rappers and good dancers in shows like Empire, where many of the main characters have served time in jail. It’s new scarcity in action. And it’s crap.*

These days, TV executives doubt the viability of shows with all minority casts, arguing that white viewers don’t want to watch those shows. Aziz Ansari’s Master of None even tackles this issue specifically in an episode entitled Indians on TV. One wonders if these TV execs lived through the ‘90s, or if they witnessed America’s love for Bill Cosby prior to recent revelations about his serious failings as a person, TV dad and Jell-O salesman (how could you, Dr. Huxtable?). There used to be little doubt that Americans would watch a show with an all-Black cast. Now, we wonder if it’s “realistic” to cast African-American actors in all sorts of roles. It’s not a coincidence that the Ghostbusters remake features 3 white scientists and a black MTA worker. It’s a noticeable return to stereotyping African-Americans in the media that has come at the same time as the Black Lives Matter movement has gained steam.

I am not arguing in any way, shape or form that the fact that shows like Family Matters are no longer on air is the reason for the activism of the black community. But I am arguing that Black Americans have glimpsed the future many times in America only to lose it to the march of time. In 1870, congress passed the 15th Amendment guaranteeing American citizens of all races the right to vote. In 2016, black voter suppression has made a serious comeback, prompting one judge to say that black voters were being targeted in North Carolina “with almost surgical precision.” In 1994, Carl Winslow tells off some colleagues after they racially profile his son with no evidence in an episode of Family Matters called Good Cop, Bad Cop that highlights racial bias in the police force. In 2016, Terence Crutcher is killed by a police officer in Tulsa after his car breaks down for looking like a “bad dude.” The national conversation has rolled backwards. We have moved from a primetime television show casting a white cop as the villain, to having people say Black Lives Matter is a hate group, and having our President-elect endorse stop and frisk in Black neighborhoods. New scarcity is on the rise.

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Image from Mental Floss

For many Americans, the threat is losing rights they have already gained. LGBT Americans are worried about losing their right to marry, guaranteed in the Obergefell Supreme Court decision, or Trans kids’ right to use the bathroom that corresponds with their gender at their public school, guaranteed by Obama’s executive orders. Many women are worried about losing their right to control their bodies and their medical decisions, guaranteed by Roe v. Wade, something Mike Pence wants to see “consigned to the ash heap of history.” Many immigrants are worried about what will happen to family members who were protected as “Dreamers” under the Obama administration. New scarcity is scary, and rightfully so. Losing feels worse in magnitude than gaining feels good. And Americans have proven they won’t remain silent about it.

 

*Empire is an excellent show! As are Scandal and Grey’s Anatomy! I only use these as examples of newer shows that feature significant amounts of black cast members.

  1. Tversky, A., & Kahneman, D. (1991). Loss aversion in riskless choice: A reference-dependent model. The quarterly journal of economics, 1039-1061.
  2. Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1991). Anomalies: The endowment effect, loss aversion, and status quo bias. The journal of economic perspectives5(1), 193-206.
  3. Thaler, R. H., Tversky, A., Kahneman, D., & Schwartz, A. (1997). The effect of myopia and loss aversion on risk taking: An experimental test. The Quarterly Journal of Economics, 647-661.
  4. Cialdini, R. B. (1987). Influence(Vol. 3). A. Michel.
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Black Votes Matter: Whitewashing the Election

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Image from the ACLU

As this election reaches the lowest depths of hell, I, like many Americans, find myself sucked into the black hole of election coverage. Last night, I was researching an obviously false internet claim from a #stillbernie bro about Bernie winning as many votes as Hillary in the primaries, and I found this statistic from Pew Research Center:

“While Bernie Sanders (50 percent) edged out Hillary Clinton (48 percent) among white voters overall, 77 percent of black Democratic primary voters chose Clinton.”

From a social psychology perspective, this explains so much to me about what I’ve been seeing on my own social media feeds for months. Bernie did win more votes than Hillary…among white people. Many white people see that a lot of their white friends voted for Bernie and he didn’t win, so obviously something is up. In general, people are prone to the false-consensus bias, which leads them to believe that their opinions, values and actions are largely shared and approved of by others.1 And it doesn’t help that we largely surround ourselves with people who are similar to us and share our beliefs anyway.2 But the electorate is not just made up of white people. Clinton crushed Bernie among African-Americans with 77% of the vote. That’s a resounding defeat. An unequivocal statement. Black Americans clearly chose Clinton. This isn’t a history blog, so we won’t deep dive into America’s ugly track record with civil rights, stretching back to slavery and the Three-Fifths Compromise, up to present day as 5 states have active law suits alleging minority voter intimidation and suppression by the Republican party during this very election (Arizona, Nevada, Ohio, Pennsylvania and North Carolina). But, suffice it to say, attempting to downplay the legitimacy of the black vote is not a good look, and, you know, is fundamentally opposed to the ideals of our democracy. White people claiming their voices are being systematically stifled in an American election is laughable at best, and downright insulting at worst.

Which white people on my news feeds have been as passionate about the ongoing voter suppression of black citizens as they were about Bernie’s defeat in the “rigged” primaries? I have yet to see one. I haven’t really seen much among white people in general, because white people associate with other white people, at work, on the internet, at their polling places. They don’t necessarily have significant exposure to issues facing marginalized groups, and therefore they don’t have significant exposure to those groups’ opinions about said issues. The fact is, white people often grow up in predominantly white neighborhoods and go to predominantly white schools. They rarely, if ever, experience race-related discrimination, and the absence of that discrimination creates a space to deny its very existence. For many white Americans, black suffering is not that visible. There are 1,080,000 Google search results for “black voter suppression” and 475,000 Google search results for “Bernie Sanders voter suppression.” One of these issues began in 1619, the other began 9 months ago. Talk about unbalanced media coverage.

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Image from the New York Times

Bernie supporters were quick to point to his past as a civil rights protestor and Hillary’s support for the 1994 Crime Bill as reasons that black Americans should vote for Bernie. Yet, black citizens overwhelmingly supported Clinton over Bernie, making it obvious that white democratic voters may be out of touch with what matters to democrats as a group. Such divides even spawned articles telling people to stop Bernie-splaining to black Americans. Gordan Allport’s Contact Hypothesis suggests that the best way to reduce intergroup prejudice and encourage understanding is for people from both groups to have contact with one another.3 The groups have to have positive contact, work toward a common goal, have equal status, cooperate with one another, have the support of the community at large and actually spend a good amount of time getting to know one another for it to actually work. Why don’t a lot of protest-voting white Americans see that many others have a great deal at stake under a Trump presidency? A lot of it may come down to who they have contact with. Without meaningful intergroup contact, it may be impossible for us to understand the experiences of people outside of our own circles.

Yes, Hillary Clinton barely lost the white vote in the primaries, but to ignore the fact that she garnered the majority of the minority vote among African and Hispanic or Latino Americans is to ignore that Clinton definitively won the primary among American democrats as a whole. She just didn’t win among white democrats. But elections are decided by who shows up to cast their ballot, not whichever race has traditionally held power in a country. When elections don’t go our way, it doesn’t mean that they are rigged. To assume that the average white voter reflects the larger concerns of the American electorate is to assume too much in the 21st century. Black Americans have told us in no uncertain terms that they back Clinton, and they always have. And black votes matter.

  1. Ross, L., Greene, D., & House, P. (1977). The “false consensus effect”: An egocentric bias in social perception and attribution processes. Journal of experimental social psychology13(3), 279-301.
  2. Byrne, D. (1961). Interpersonal attraction and attitude similarity. The Journal of Abnormal and Social Psychology62(3), 713.
  3. Pettigrew, T. F., & Tropp, L. R. (2005). Allport’s intergroup contact hypothesis: Its history and influence. On the nature of prejudice50, 262-277.